DG7 Design
DG7 Design is a Dallas-based commercial interior design firm with a passion for transforming spaces through hospitality-inspired design. Founded on the belief that exceptional design can improve lives, DG7 Design brings over two decades of experience to every project.
They understand the limitations of traditional design approaches and are committed to fostering deeper client relationships. Their collaborative spirit ensures a client-centric experience, where they listen attentively to understand their client’s vision, needs, and challenges.
Challenge: The Dallas commercial interior design landscape is a thriving yet competitive space. With a multitude of established firms vying for attention, we faced the challenge of establishing a distinct brand identity. The task at hand wasn't just about showcasing design expertise; it was about carving a niche and resonating with a specific clientele within this saturated market.
Solution: To tackle the challenge of brand differentiation, we partnered with DG7 Design in a collaborative workshop. This immersive session focused on uncovering the essence of the brand and translating it into a cohesive identity.
Unveiling the Brand Core
Through a series of interactive exercises and discussions, the workshop facilitated the discovery of DG7 Design's core values. These core values became the foundation for building a brand that prioritized client relationships and exceptional design delivery.
Crafting a Meaningful Mission
Building upon the core values, the workshop guided the creation of a clear and concise mission statement. This statement captured the essence of DG7 Design's commitment: “Transforming Spaces, Building Relationships: We deliver exceptional design solutions that are both welcoming and functional, collaborating closely with clients to breathe life into any space.” This mission statement not only communicated DG7 Design's design expertise but also emphasized the collaborative and client-centric approach that sets them apart.
Building a Compelling Message
The workshop delved deeper, establishing a messaging hierarchy that outlined the key benefits DG7 Design offered. This hierarchy prioritized aspects like hospitality-inspired design, space optimization, and unwavering client focus. This messaging framework ensured all communication channels, from website copy to client presentations, consistently conveyed DG7 Design's value proposition.
Visualizing the Brand Identity
We then leveraged the workshop insights to develop a comprehensive visual identity for DG7 Design. This included selecting fonts and color palettes that reflected the brand's core values and target audience. The visual identity would be essential in creating a consistent brand experience across all communication materials and touch points.
The Results
Through the collaborative brand strategy workshop, DG7 Design emerged with a clear brand identity that effectively differentiates them in the competitive Dallas market. The established core values, mission statement, messaging hierarchy, and visual identity provided a strong foundation for building brand awareness and attracting ideal clients.
